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ABOUT JAPAN C

A rolling eleven week exhibition of all things Japanese. Spanning home and fashion accessories to gadgets, food, beauty and pop-culture products, Japan C is part design exhibition, part bazaar, part trade fair, highlighting over 70 diverse Japanese firms.

At the Felissimo Design House, 10 West 56th Street, New York City (map).

Free and open to the public Monday through Saturday 11am to 6pm. New products go on sale every Monday.

BLOG > SECRETS OF JAPANESE BEAUTY

And here I thought Elvis wore a lot of makeup… (Product of the Day: Takeda Brush)

Friday, October 10, 09:00 AM EDT | posted by Cathy Onizawa

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Like millions of women every morning, Geisha apply their makeup to create the illusion of beauty. However, unlike most nine-to-fivers, they use a wide brush to paint their faces and necks completely white, rim the outside corners of their eyes with black cake liner, and paint only the center of their lips into a diminutive, vermillion-red rosebud. Completely theatrical, the makeup of a Geisha conceals the true color of the skin and makes the face resemble a living doll. This artistic approach is actually commonplace even in contemporary Japan. Instead of plucking obsessively, many Japanese women simply shave off part or all of their eyebrows then draw in whatever shape they desire. Likewise, double-eyelid glue is hugely popular. Those with hooded or single lids can simply glue it in place to create a more wide-eyed look. Although these women with no eyebrows and eyelids glued together might not look very good first thing in the morning, they are willing to sacrifice their “natural” beauty to create a face with much greater impact.

That said, many women prefer to naturally define their features. Without any noticeable lines or hard edges they define their eyes and add subtle color to their lips. Such flawless application is possible with the right brushes, such as those from Takeda Brush, Inc. Takeda produces absolutely luxurious makeup brushes, crafted from such exotic materials such as red sable and blue squirrel hair. Established in 1942, they produce over 800 makeup brushes using expert craftsmen. The silky soft natural bristles are used by the world’s top cosmetic manufacturers and makeup artists, and include Kabuki brushes, eye shadow, blush and lip brushes. Takeda Brush also produces kits of their most popular brushes and mini makeup brushes that can be used for touch-ups. Their chic signature red handles, luxurious bristles and wide array of styles are sure to suit your individual makeup style, whether natural, sophisticated or modern-day Geisha.

Category: Product of the Day, Secrets of Japanese Beauty

5.0 stars / 1 ratings

Yes, I only watch sports for the, uh, fashion… (Product of the Day: Yamamoto Goggles)

Thursday, October 09, 09:00 AM EDT | posted by Cathy Onizawa

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In Japan, athletes have as much influence as A-list celebrities. Japanese soccer star Nakata is masculine, cutting-edge fashionable and really, really sexy in those silky shorts (did I just type that out loud?). Whenever he carries around a Louis Vuitton bag, that style instantly sells out, nationwide. Baseball sensation Ichiro is known for sporting high-performance sunglasses, and that style has become a hit amongst Japanese men. When Japan won its first Gold medal in Women’s Figure Skating, the athlete, Shizuka Arakawa, was on every network station and became a cultural obsession. Her magical performance was broadcast perhaps a hundred times as she performed to the breathtaking music of “Turandot”. To quench the nation’s endless fascination with Arakawa, in addition to numerous TV specials on Arakawa herself, there were TV programs on the history of Turandot, regular people who share the name “Shizuka Arakawa”, and restaurants named “Turandot”.

More recently, in the Athens and Beijing Olympics, Japanese Gold medal swimmer Kosuke Kitajima absolutely dominated the Men’s Breaststroke event. During the relay event, he pulled Japan to first place because of his overwhelming strength in his event. Alas, they couldn’t hold onto the lead, but it was awe-inspiring to see him enter the water a few competitors behind and blow everyone out of the water by the end.

Being that Olympic men’s swimmers (thank you, God!) don’t wear clothes, their goggles are about the only accessory that can become mainstream popular. The high-tech eyewear company Yamamoto Kogaku Co., Ltd. produces lenses that can control light, and their line includes sunglasses, swimming, skiing and snowboarding goggles, dustproof and industrial safety goggles. They have goggles specifically designed for children (SJ-B5) which are easy and painless to put on, as well as high-performance goggles for sports (Swans & IDENT lines) that is popular amongst world-class athletes. As millions of Japanese men take to the water to emulate their Olympic star Kitajima, they’re sure to whip on a pair of Yamamoto goggles…and hopefully, not a pair of tiny Speedos.

Category: Product of the Day, Secrets of Japanese Beauty

5.0 stars / 1 ratings

The Unofficial Survival Guide to Hawaii, New York and Tokyo (Product of the Day: Sunayama Socks)

Wednesday, October 08, 04:02 PM EDT | posted by Cathy Onizawa

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In Hawaii, you need to watch out for falling coconuts. In New York City, lately it’s large panels of glass plummeting from the sky in Times Square and two-ton cranes falling off high rises that keep you on your feet. In Tokyo, watch out for the mattresses. On a clear day, everyone hangs their futon mattresses on their balconies to air out. The Japanese believe in the freshening power of sunlight, so when the weather is nice, millions of Japanese housewives hang their laundry and bedding outside. Although there are specially designed clips to keep your futons safely anchored to your guardrail, believe me, if one of these fall on you from thirty stories up, it’ll definitely leave a mark.

Hanging laundry out to dry is the preferred method in Japan. It’s eco-conscious, cost-efficient, and fun to see your grumpy neighbor’s unmentionables flying down the street on a windy day. Something I’d be loath to lose, however, are the high-quality socks from Sunayama Socks Co., Ltd. The Cocoonfit brand, made from natural silk, is designed to protect sensitive skin and alleviate skin problems. The material is also excellent at wicking away moisture from the skin and is naturally antibacterial. The silk is also ideal for keeping the skin moisturized, absorbs UV rays to prevent sun damage and manages to keep the skin cool in the summer and warm in the winter. In addition to their premium silk socks, Sunayama Socks also produces a line of underwear, beauty and bath products, and articles for aiding sleep. With all these intrinsic benefits, when your unmentionables go flying down the street on a windy day, I’m sure you’ll be shamelessly running after them.

Category: Product of the Day, Secrets of Japanese Beauty

5.0 stars / 1 ratings

A Case for Corporal Punishment: Improving America’s Posture (Product of the Day: Foot Techno's Chie-Mat)

Tuesday, October 07, 01:41 PM EDT | posted by Cathy Onizawa

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One morning at tea ceremony class, I was sitting Japanese-style on the floor, minding my own business. Evidently, my American-style slouch caught the eye of my teacher, who commented to me, “Cathy, when you sit, you look like an old lady”. Since then, I’ve tried to mind my posture, but it just takes too much energy. After an hour preparing tea, or a long, terribly exhausting day writing blogs, my lower spine becomes physically unable to support my upper body. I lose about half a foot as my lower back slumps as low as my pelvis allows.

After many years of living in Japan, I realize that good posture is an innate characteristic of their culture. In Japan in the old days, school children who don’t sit up straight in class get paddled on the hand by their teacher. If you’re a Buddhist monk and you don’t sit up straight, your teacher whacks you on the back with a long bamboo stick. When I was a kid, in school the only punishment I ever got were demerits. In comparison, the fear of being whacked with a bamboo stick is sure to give you a back as straight as a flagpole.

Alas, my jelly core probably won’t do my health any favors, so to improve my posture I could try the products from Foot Techno Inc. Originally a footwear company, they discovered that walking properly in high-performance shoes stimulates the brain and spinal cord. From this discovery they introduced the world’s first meditation aroma, which enhances creativity and memory. Also, to specifically correct posture, they created the Chie-Mat (Wisdom mat). It’s a high-tech, ergonomically designed cushion specially made to straighten your posture and, as a side benefit, sharpen your concentration. When you sit on the Chie-Mat, it naturally adjusts your posture into the correct alignment, no effort (or bamboo sticks) required.

Category: Product of the Day, Secrets of Japanese Beauty

4.5 stars / 2 ratings

What I learned after dieting obsessively, bleaching my skin and vacuuming in stilettos

Monday, October 06, 03:33 PM EDT | posted by Cathy Onizawa

One of the best things about moving from Tokyo to New York was that, incredibly, I became skinny on the 13 hour plane ride. It wasn’t some newfangled liquid diet, it was that the beauty ideal had shifted internationally in my favor. In America, I’m a size 2 (okay, 4), small-boned, and taller-than-average. When I moved to Tokyo, however, after a good steak dinner, I can fit into an extra-large. The diet advertisements in America show women who go from obese to stocky, whereas in Japan they go from skinny to barely 90lbs, soaking wet. The last time I was near 90lbs, I had braces, jelly sandals and a perm.

As if being 115 lbs wasn’t bad enough, in a land of porcelain-skinned beauties, my Hawaiian suntan made me look like a wild savage from the jungle. Japanese women are so obsessed with staying out of the sun, they use parasols, elbow-length gloves, hats, and sunblock so concentrated, they come in bottles the size of a cell phone. For those unfortunate women who happen to get a tan, there are whitening soaps, lotions, creams and pills to chemically leach all pigment from your skin. Although I tried all the above, I could never get ivory-white skin. I cursed my abundant melanin production until I moved to New York. Now, there are tanning salons on every block and enough self-tanners to turn everyone in Manhattan the color of an Oompa Loompa.

Like New York, women in Tokyo have a reputation for being fashionable. Those stylish girls tend to curl their bleached-brown hair a la Farrah Fawcett, use enormous quantities of mascara, and wear stilettos so high, I should’ve become a podiatrist so I could retire at the ripe old age of 25. I just can’t spend 30 minutes on my hair, wrangle with false eyelashes every day and wear shoes that’ll only take me from my front door to the lobby before eating off my feet. Lest you think I’ve always been a Birkenstock-wearing, Chapstick-fearing bag lady, I used to be stylish (for Hawaii)…mani-pedi every week! Salesgirl at Chanel! Never go jogging without lipstick! But still, Tokyo girls are hard-core. I’m too old already to keep up...

Whether you live in New York or Tokyo, are as skinny as a preadolescent, tan as an otter or think a one-inch heel is masochistic, beauty ideals are as transient as the time zones that often define them. It’s so much better for your self-esteem and sanity to just appreciate what you have (and blame the rest on jet lag).

For a healthy perspective on beauty, visit the Japan C exhibit this week, where items that emphasize both beauty and health are on display.

Category: Secrets of Japanese Beauty

4.0 stars / 2 ratings